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Privacy Policy

Effective Date: July 6, 2026
Website: https://creativefountain.co.uk
Business/Brand: Creative Fountain Ltd, a company registered in Nigeria
Contact Email: support@creativefountain.co.uk

1. Who We Are

Creative Fountain Ltd operates the website https://creativefountain.co.uk.

This website serves users, customers, entrepreneurs, ecommerce sellers, creators, consultants, and business owners in the United Kingdom.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, submit a form, subscribe to our email list, download a resource, purchase a product or service, contact us, or otherwise interact with us.

We aim to handle personal information lawfully, fairly, transparently, and securely in accordance with applicable UK data protection and privacy laws, including the UK General Data Protection Regulation, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations.

2. Scope of This Policy

This Privacy Policy applies to personal information collected through:

  • our website;
  • contact forms;
  • consultation forms;
  • checkout pages;
  • lead magnets and downloadable resources;
  • newsletter and email subscriptions;
  • surveys, waitlists, and application forms;
  • customer support communications;
  • comments and user-generated content;
  • analytics, cookies, and tracking tools;
  • advertising and marketing campaigns;
  • direct communication by email, WhatsApp, social media, or other channels.

This policy does not apply to third-party websites, payment processors, marketplaces, social media platforms, or external services that we do not control. Those third parties are responsible for their own privacy practices.

3. Personal Information We Collect

Depending on how you use our website or services, we may collect the following types of personal information.

a. Information You Provide Directly

We may collect personal information you choose to provide, including:

  • name;
  • email address;
  • phone number;
  • country, city, or general location;
  • business name;
  • website URL;
  • social media handles;
  • business niche or industry;
  • customer type or audience;
  • order details;
  • billing details;
  • form responses;
  • messages, enquiries, and support requests;
  • consultation details;
  • survey or questionnaire responses;
  • business goals, challenges, preferences, and marketing needs;
  • testimonials, reviews, or feedback you choose to provide.

b. Information Collected Automatically

When you visit our website, we may automatically collect technical and usage information, including:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • pages viewed;
  • links clicked;
  • date and time of visit;
  • referral source;
  • approximate location;
  • time spent on pages;
  • website interaction data;
  • cookie identifiers;
  • analytics and performance data.

This helps us understand how visitors use our website, improve user experience, protect the website, and measure marketing performance.

c. Comments

When visitors leave comments on the website, we collect the information shown in the comments form, the visitor’s IP address, and browser user agent string to help detect spam.

An anonymised string created from your email address may be provided to the Gravatar service to check whether you use it. After your comment is approved, your profile picture may be visible to the public in the context of your comment.

d. Media Uploads

If you upload images to the website, you should avoid uploading images with embedded location data, such as EXIF GPS data. Visitors to the website may be able to download and extract location data from uploaded images.

e. Payment and Transaction Information

If you purchase a product, service, digital toolkit, template, consultation, or programme, we may collect information necessary to process and fulfil the transaction.

This may include:

  • name;
  • email address;
  • billing information;
  • order details;
  • product or service purchased;
  • payment status;
  • invoice or receipt details;
  • transaction reference;
  • customer support history.

We do not usually store full payment card details on our website. Payment information is normally processed by third-party payment processors or checkout platforms.

4. How We Use Personal Information

We may use personal information for the following purposes:

  • to respond to enquiries, messages, and support requests;
  • to provide products, services, consultations, digital resources, templates, downloads, or programmes;
  • to process payments, orders, invoices, refunds, and customer records;
  • to deliver email newsletters, updates, offers, and marketing communications;
  • to personalise your experience on our website;
  • to provide customer service and after-sales support;
  • to manage bookings, applications, surveys, waitlists, and intake forms;
  • to analyse website traffic and user behaviour;
  • to improve our website, products, services, messaging, offers, and campaigns;
  • to run advertising, retargeting, and marketing campaigns;
  • to prevent spam, fraud, misuse, unauthorised access, and security threats;
  • to maintain business, tax, accounting, legal, and administrative records;
  • to comply with legal, contractual, regulatory, and platform requirements;
  • to protect our rights, property, users, customers, and business.

5. Lawful Basis for Processing

Where UK data protection law requires a lawful basis for processing personal information, we rely on one or more of the following lawful bases.

a. Consent

We rely on consent where you have given clear permission, such as when you:

  • subscribe to our email list;
  • request a free resource;
  • accept optional cookies;
  • agree to receive marketing messages;
  • submit certain forms where consent is requested.

You may withdraw consent at any time.

b. Contract

We rely on contract where processing is necessary to provide a product, service, consultation, digital download, customer support, proposal, invoice, or order that you requested.

c. Legitimate Interests

We may rely on legitimate interests for business activities such as:

  • responding to enquiries;
  • improving our website and services;
  • protecting our website and systems;
  • preventing fraud and spam;
  • keeping business records;
  • understanding website performance;
  • communicating with potential and existing customers;
  • measuring non-intrusive marketing performance;
  • managing business operations.

Where we rely on legitimate interests, we consider whether your rights and interests override our business need to process the data.

d. Legal Obligation

We rely on legal obligation where we need to keep or process information for tax, accounting, legal, regulatory, reporting, compliance, or official requirements.

e. Vital Interests or Public Task

These are unlikely to apply to our normal website activities, but may apply in exceptional circumstances where permitted by law.

6. Contact Forms and Enquiries

When you submit a contact form, enquiry form, consultation form, download form, or intake form on our website, we collect the information you provide so we can respond to your request, understand your needs, provide relevant information, and maintain business records.

We may retain form submissions for customer service, legal, security, marketing follow-up, and administrative purposes.

We do not sell contact form information.

7. Email Marketing and Newsletters

If you subscribe to our email list, download a free resource, join a waitlist, register for a challenge, request updates, or purchase from us, we may send you emails about our content, resources, products, services, offers, and updates.

We will only send marketing emails where we have a lawful basis to do so under UK data protection and electronic marketing rules.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly.

We may use third-party email marketing or automation platforms to manage subscriptions, send emails, track opens, track clicks, segment audiences, and improve our communication.

8. Cookies and Similar Technologies

Cookies are small files stored on your device when you visit a website. We may use cookies, pixels, tags, scripts, and similar technologies to:

  • make the website work properly;
  • remember your preferences;
  • improve website performance;
  • understand visitor behaviour;
  • analyse traffic sources;
  • protect the website from spam and abuse;
  • support checkout and user sessions;
  • measure marketing campaigns;
  • deliver or measure advertising and retargeting.

Under UK rules, some cookies are essential and do not require consent. Non-essential cookies, including many analytics, advertising, tracking, and retargeting cookies, usually require consent.

a. Essential Cookies

Essential cookies help the website function properly. These may be used for security, login sessions, forms, checkout, and basic website functionality.

b. Comment Cookies

If you leave a comment, you may choose to save your name, email address, and website in cookies. These are for convenience so you do not have to fill in your details again when leaving another comment. These cookies may last for one year.

c. Login Cookies

If users log in, we may set cookies to save login information and display choices. Login cookies usually last for a limited period unless “Remember Me” is selected.

d. Analytics Cookies

We may use analytics cookies to understand how visitors use the website, which pages they visit, where traffic comes from, and how we can improve the website.

e. Advertising and Retargeting Cookies

We may use advertising cookies, pixels, and similar tools from platforms such as Google, Meta, TikTok, Pinterest, LinkedIn, or other advertising networks if installed on the website.

These tools may help us measure ad performance, build audiences, retarget visitors, and show more relevant content or offers.

You can control cookies through your browser settings. Where a cookie banner or preference tool is available, you may also manage your preferences there.

9. Analytics

We may use analytics tools such as Google Analytics or similar services to collect information about website traffic and visitor behaviour.

Analytics data may include:

  • IP address;
  • approximate location;
  • device type;
  • browser type;
  • pages visited;
  • session duration;
  • referral source;
  • clicks and interactions.

We use analytics information to improve our website, user experience, products, content, and marketing campaigns.

Where possible, analytics information is used in aggregated, anonymised, or pseudonymised form.

10. Payments, Checkout, and Digital Product Delivery

If you purchase from us, payments may be processed through third-party payment processors, checkout providers, ecommerce platforms, or marketplaces.

These providers may collect and process your payment information according to their own privacy policies and security standards.

We may retain transaction records, order details, invoices, receipts, customer information, support messages, and payment confirmations for business, accounting, tax, legal, refund, dispute-resolution, and customer support purposes.

11. Embedded Content from Other Websites

Pages or posts on this website may include embedded content such as videos, images, social media posts, forms, calendars, payment widgets, maps, audio players, or articles.

Embedded content from other websites behaves as if you visited those websites directly. These third-party websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with their content, especially if you have an account and are logged into those websites.

We are not responsible for the privacy practices of third-party websites.

12. Who We Share Personal Information With

We do not sell your personal information.

We may share personal information with trusted third parties where necessary for business, service delivery, legal, security, marketing, or operational purposes. These may include:

  • website hosting providers;
  • domain, website, and security service providers;
  • email marketing platforms;
  • payment processors;
  • checkout and ecommerce platforms;
  • analytics providers;
  • advertising platforms;
  • CRM and automation tools;
  • form, booking, calendar, and survey tools;
  • cloud storage providers;
  • customer support tools;
  • accounting, tax, legal, and professional advisers;
  • contractors, consultants, freelancers, or service providers;
  • affiliate, referral, or collaboration partners where relevant;
  • regulators, courts, law enforcement, HMRC, law enforcement bodies, or public authorities where legally required.

Where we use third-party service providers, we take reasonable steps to ensure they process personal information securely and only for authorised purposes.

13. International Transfers

Some of the third-party tools, hosting providers, email providers, analytics services, payment processors, advertising platforms, automation systems, and cloud services we use may store or process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we take reasonable steps to ensure appropriate safeguards are in place. These may include adequacy regulations, approved contractual safeguards, international data transfer agreements, transfer risk assessments, service-provider agreements, or other lawful transfer mechanisms recognised under UK data protection law.

14. Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, including business, legal, tax, accounting, security, customer service, marketing, dispute-resolution, and compliance purposes.

Retention periods may vary depending on the type of information and the reason it was collected.

For example:

  • comments and related metadata may be retained indefinitely so we can recognise and approve follow-up comments automatically;
  • contact form submissions may be retained for customer service, follow-up, legal, security, and administrative purposes;
  • email subscriber information is retained until you unsubscribe or request deletion, subject to lawful retention requirements;
  • transaction, invoice, and order records may be retained for tax, accounting, legal, refund, and business purposes;
  • analytics information may be retained in aggregated or anonymised form;
  • customer support records may be retained to resolve disputes, improve service, and maintain business records.

When personal information is no longer needed, we will delete, anonymise, or securely restrict it where reasonably possible.

15. Your UK Data Protection Rights

Subject to applicable law, you may have the following rights in relation to your personal information:

  • the right to be informed about how your data is used;
  • the right of access to personal information we hold about you;
  • the right to rectification of inaccurate or incomplete information;
  • the right to erasure in certain circumstances;
  • the right to restrict processing in certain circumstances;
  • the right to data portability in certain circumstances;
  • the right to object to certain processing activities;
  • rights relating to automated decision-making and profiling;
  • the right to withdraw consent where processing is based on consent;
  • the right to complain to the UK Information Commissioner’s Office.

To exercise your rights, contact us using the details in this policy.

We may need to verify your identity before responding to certain requests. We may also be unable to fulfil a request where we are required to keep information for legal, tax, accounting, security, contractual, or legitimate business reasons.

16. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection matters.

17. Where We Send Your Data

Visitor comments may be checked through an automated spam detection service.

Your information may also be processed through third-party tools used for hosting, email marketing, analytics, advertising, payments, forms, automation, customer support, security, cloud storage, and business administration.

18. How We Protect Your Personal Information

We take reasonable technical, organisational, and administrative measures to protect personal information from unauthorised access, loss, misuse, alteration, disclosure, or destruction.

These measures may include:

  • SSL/HTTPS encryption where available;
  • website security tools;
  • spam and malware protection;
  • secure hosting;
  • password protection;
  • access controls;
  • limiting access to authorised persons only;
  • two-factor authentication where appropriate;
  • regular website and plugin updates;
  • secure storage of business records;
  • backup and recovery procedures;
  • internal confidentiality practices.

No website, internet transmission, or electronic storage method is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect personal information.

19. Data Breach Procedures

If we become aware of a data breach that may affect your personal information, we will take reasonable steps to investigate, contain, and address the incident.

Where required by law, we may notify affected individuals, relevant service providers, regulators, or public authorities.

We may also take corrective steps such as resetting passwords, revoking access, fixing vulnerabilities, reviewing security practices, and improving safeguards.

20. Third Parties We Receive Data From

We may receive personal information from third parties where relevant to our business activities. These may include:

  • payment processors;
  • ecommerce platforms;
  • analytics providers;
  • advertising platforms;
  • email marketing platforms;
  • social media platforms;
  • automation tools;
  • referral partners;
  • clients or collaborators;
  • publicly available websites, directories, and business profiles.

We use such information only where we have a lawful basis and legitimate business reason to do so.

21. Automated Decision-Making and Profiling

We do not use your personal information to make decisions that produce legal or similarly significant effects about you solely through automated processing.

However, we may use analytics, cookies, advertising pixels, email segmentation, and marketing automation tools to understand audience behaviour, personalise content, improve campaigns, or show more relevant messages.

You can opt out of marketing emails at any time and may manage cookies through your browser settings or cookie preference tools where available.

22. Children’s Privacy

Our website, products, and services are intended for adults, entrepreneurs, business owners, professionals, and commercial users.

We do not knowingly collect personal information from children.

If you believe that a child has provided personal information through our website, please contact us so we can take appropriate steps to delete or restrict the information where required.

23. Links to Other Websites

Our website may contain links to third-party websites, social media platforms, payment pages, marketplaces, tools, resources, or partner websites.

We are not responsible for the privacy practices, content, security, or policies of third-party websites. You should review their privacy policies before providing personal information to them.

24. Client-Provided Data

Where we provide marketing, ecommerce, content, automation, consulting, or related services, clients may provide customer, lead, subscriber, campaign, analytics, sales, or business data to us.

Clients are responsible for ensuring that any personal information they provide to us has been collected, processed, and shared lawfully, with any required notices, permissions, consents, or legal basis.

We will use client-provided data only for the agreed service, business, support, legal, or compliance purposes.

25. Regulatory and Industry Disclosures

Creative Fountain operates in digital marketing, ecommerce strategy, content, digital products, business education, and related services.

Depending on the service requested, we may process business data, customer data, lead data, campaign data, website data, analytics data, ecommerce data, email marketing data, or automation data.

We may be required to keep certain information for legal, tax, accounting, contractual, administrative, regulatory, or dispute-resolution purposes.

Nothing in this Privacy Policy is intended to limit rights that cannot legally be excluded under UK data protection, consumer, or privacy laws.

26. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal requirements, technology, business operations, or privacy practices.

When we update this policy, we may change the effective date at the top of the page.

We encourage you to review this page periodically.

27. Contact Information

If you have questions about this Privacy Policy, your personal information, or your privacy rights, contact us:

Creative Fountain
Website: https://creativefountain.co.uk
Email: support@creativefountain.co.uk